Dr Eleanor Trimble, Managing Director and Co-Founder of Nudge Insights, shares her experiences of working on this early stage start-up.
Nudge Insights is a consumer research company dedicated to providing valuable insights into consumers’ responses and behaviours. With the use of state-of-the-art technology, such as eye-tracking and EEG, Nudge delves deeper into consumers’ minds than traditional marketing methods.
Since finishing her PhD Eleanor is excited to be applying her academic research in the real world. As an early-stage startup, Eleanor will be talking through the first steps Nudge Insights has been through, the support they have received, and their plans for the future.
About StartUp Spotlight:
These informal events are hosted by the Masood Enterprise Centre and are designed to inspire and inform students, from all subject backgrounds, on aspects of starting a venture from the entrepreneur’s perspective. They involve a short presentation followed by the chance to ask the speaker your own questions. The format is turn up, get involved and enjoy.
Refreshments will be served from 12pm, followed by the guest speaker 12:15pm.