Generation K: How can businesses target the next generation of consumers and leaders

Businesses are scrambling to engage the next generation of customers and talent, but who are this group, and what makes them tick? Meet Generation K, the 15 to 22-year-old social media natives. They’re both consumers and creators. They feel connected, yet lonely. They’re unprecedentedly open, but simultaneously distrustful.

In this insightful discussion on Friday 14th July, hosted by Weber Shandwick and Alliance Manchester Business School, a panel of industry experts and business leaders look at the ways in which brands can target this unique group of people. 
The panel will explore the creative techniques and communications channels that resonate with this audience, and the practical changes businesses can make to appeal to this emerging community. 
Headlining the panel will be Professor Noreena Hertz, renowned author, broadcaster and academic, whose research identified Generation K and how their outlook is a product of growing up in the shadow of international terrorism and global recession.
Join us to find out why this group shouldn’t be simply dismissed as “younger Millennials” and how to enter meaningful dialogue that engages.