Elective Taster Session - Contemporary Chinese Business

Dr Xun Jiyao, Associate MBA Director gave an overview of one of the elective tasters ‘Contemporary Chinese Business’ to more than 40 prospects, students and alumni on 15 August 2018.

He covered how to leverage on social media tools like WeChat to navigate the business landscape in China.

During the sample class, Dr Xun highlighted the difference in earned and paid media and the brand’s effectiveness in engaging its audience.