A group of students from the Full-time MBA class of 2021 recently had a report of their findings from their work on the Commercial Business Project (CBP) published.
CBP clients can come from any business area or sector. It is one of three live consultancy projects that our Full-time MBAs complete as part of the programme. The students work in teams on real life business issues under realistic consultancy conditions.
In the group for this project were Nyleen Herrea, Inho Kim, Rohan Ali Mirza, Roshnara Mohamed and Guanghui Zhang. They worked with the Centre for Community Finance Europe (CFCFE). CFCFE is a not-for-profit research organisation incorporated in 2016 in Dublin, with a mission to undertake high-quality research, to lead on ideas and innovations and to explore tested solutions related to credit unions, co-operative banks and similar not-for-profit providers of community-based financial services in Europe.
Nyleen from the team commented on her experience working with CFCFE. She said, “No one on the team had any previous experience with credit unions, so it was amazing to learn about the benefits that these organisations can provide to people and families in the UK. We learnt why there are not many millennials who are members in credit unions. Our team did research on academic reports and analysed responses from two surveys that were distributed among credit unions members in? GB. We held interviews with CEOs and managers who succeed at recruiting young members and had further interviews with credit unions specialists and marketing managers. We enjoyed this project because we could propose a framework to identify millennials’ worries and needs, as well as the stages of the membership journey in which credit unions should reinforce their marketing activities.”