MBA Breakfast Seminar on ‘Innovation & Commercialisation’ in Kuala Lumpur – 21 June 2019

On 21 June 2019, Dr Frank Siegfried, Teaching Fellow at Alliance Manchester Business School conducted a masterclass on Innovation and Commercialisation at Hilton, Kuala Lumpur. 

A group of nearly 40 participants, comprising multinational corporate executives and our alumni/students, attended. During the session, he shared his views on how the capabilities and willingness of leaders and employees can play a significant role in creating, articulating and validating convincing innovation cases to drive commercially viable projects or to develop attractive spin-offs / start-up opportunities.